Monday, March 7, 2011

Got a Leaky Sales Pipeline? LeadMaster is the Sales Plumber!

Here are some frightening statistics on leads: 
  • 80% of all trade show leads are never followed up on.
  • The typical sales rep spends only 47% of their week selling.
  • 39% of a sales reps time is spent on administrative tasks.
  • 40% of qualified telemarketing leads have only marginal follow up.
  • 50% of qualified telemarketing leads are never called.
Everyday, I talk with Company Presidents and Sales Managers who are in major pain over lead loss. Do any of these sound familiar? 
  • We spend a fortune on leads and yet at the end of the day, I don't know what happened to them. Were they called, were they qualified? Did we sell them? 
  • We don't really have a standardized process to handle leads from entry to closure. 
  • Follow up! Follow up! Follow up! Follow up on the prospect until we get a yes or no! Follow up on my sales rep to make sure they stayed with the lead till conclusion. Follow up on me! (The manager) to remember to follow up on the leads and the sales reps. 
OK! I know you get it. So is there an answer? We are excited about LeadMaster. It's a powerful but simple lead management and tracking system disguised as a full featured on-line CRM system. 
Here's what it does by the numbers: 
  1. A lead is entered by, importing an Excel Spreadsheet, a visit to your website, or manually. 
  2. The lead is assigned to company rep or a partner rep or a team. 
  3. The rep gets a text and an email advising of the new lead with name phone etc. 
  4. The rep calls the lead and updates status on a simple, (yep you guessed it) lead status update screen (Below) by clicking a box and selecting from a drop down menu. 
  5. Manager checks very cool dashboard for high level status on leads. 
  6. LeadMaster automatically nudges sales rep (and manager) if a lead hasn't been updated in X days!
  7. Manager reviews lead status report for actions by rep. 
  8. Lead closed or converted to opportunity 
  9. Quote generated from LeadMaster....oh but that's another story. 

Lead status update screen.





Want to solve a lead leak problem? Call us about a free tour and 30 day trial. 847-382-4500

Visit our LeadMaster page for more pics and info. 

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