Tuesday, December 13, 2011

Where's the Beef in CRM - Get More From GoldMine



Companies keep buying or subscribing to CRM software 
and wonder why nothing happens to the bottom line.
Kind of like the old Wendy's commercial, "Where's the Beef"?

The CRM "Beef" is not found in the software, it's applying that
software to the critical areas of your business. We, Tech.Sell,
have been helping people get more from GoldMine and other
CRM programs since 1995. In the next few weeks we intend to
provide some good ideas based upon what we've learned in
the last 17 years. We will look at using CRM to:
  • Implement a simple lead tracking system 
  • Implement and follow a sales process
  • Utilize reports to measurement sales performance
  • Segment and target customer and prospect into "Buckets"
  • Track untouched or neglected customers
  • Targeted email marketing campaigns
  • Track customer service issues
  • Increase customer contact through workflow and 'drip marketing" campaigns
  • Increase management utilization of the CRM system with management coaching
We will look at some of the highest payback add-on products for GoldMine:
  • Wmobile Phone and Desktop -Mobile access for phones and tablets with iGoldmine
  • DialPad - Total outbound call integration with GoldMine
  • GoldBook - New link between QuickBooks and GoldMine
  • QuoteWerks - Get your quotes organized and looking great! Quoting tool with GoldMine integration
  • MasterMine - Powerful reporting on anything in GoldMine using Excel
Oh and last but not least, we'll talk about training. Not Geeky "learn the menus"
training, but profitable, "how to get the beef to sizzle" training. You know, using
the program to build your business stuff. In short we'll be delighted to show you
the CRM "beef". If you can smell it cooking and don't want to wait, visit our
Get More From GoldMine test and we'll respond to your wish list.

2 comments:

  1. Rick what about IntelliClick, the email marketing add-on for GoldMine?

    ReplyDelete
  2. Steve, when we get to targeted marketing, you bet. Intelliclick is a great tool for making a science out of email marketing. Looking forward to your contributions to that section, please!

    ReplyDelete

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