The End of CRM! - Dead data vs. Living Data

Move over CRM there’s a new world of PRM - Personal Relationship Managing has suddenly turned on the lights to increase sales and engagement opportunities for sales teams.

In the last couple of years the old world of CRM has changed dramatically. For the first 20 years or so that I worked in the customer relationship management arena, we dealt with importing and working with “dead data”.  All of the data on customers and prospects was old, sometimes days, months or years.

By data I mean basic contact information; names, addresses, email, phone, etc. More dedicated users of a good CRM system updated each record with history of contacts, calls appointments etc. Still this was old news. 

Suddenly all the informational rules changed with the social network. FaceBook, LinkedIn, Twitter, Google+, Instagram, Foursquare, Blogs, to name a few of the more established. Beyond these, new social informational sites open almost daily.

It seems everyone is dying to share every detail of his or her professional and personal life: What and who they like; what they believe in; what they just purchased, reviews of every product and service; where they are; pictures ,“selfies”; tweets, blog articles, political likes and dislikes, etc.

This Tsunami of information is anything but dead. People are updating and posting their data instantly.

What does this mean to the sales professional?

Well it means you better have a PRM surfboard to ride this big wave and not drown in the sea of information. There is an incredible amount of valuable sales data pouring out of the internet every minute, and it’s about your clients and prospects. If you aren’t listening, because you aren’t using a PRM tools, your competitor is!!

“Next Installment – How to Change Old Data to Living Data
Call us at 847-382-4500  to register for our next tour of Nimble and the world of Living data!